Our Digital Affluence
Epoxyworks
Magazine WordPress Website
Overview
Moving Print to Digital
EpoxyWorks, the technical publication from West System, needed a modern website that could better support its depth of content while improving usability, search visibility, and long-term scalability.
Perfect Afternoon rebuilt the site to create a more structured, accessible, and performance-driven digital experience—designed to support both readers and internal content teams.
Challenge
The existing platform made it difficult to navigate articles, manage content, and surface valuable resources for users.
Solution
We developed a custom WordPress platform focused on content organization, searchability, and long-term maintainability. The new site introduces a streamlined content architecture, improved navigation, and a more intuitive browsing experience—making it easier for users to find technical articles, guides, and resources.
The rebuild also prioritized performance and SEO, with clean code, optimized page speed, and structured content designed to improve indexing and visibility across search engines. The result is a platform that not only presents content more effectively, but also supports ongoing publishing, discoverability, and growth.
The Results
5,000
keywords retained during migration
100%
engagement doubled with new features
756
blog posts converted with AI integration
EpoxyWorks’ legacy blog had not been updated in years and no longer reflected the authority of its print publication. Gougeon Brothers needed a modern platform that could support subscriptions, content organization, and enhanced user engagement.
Perfect Afternoon rebuilt the site into a flexible, user-friendly experience with structured navigation, seamless content discovery, and features like AI-generated audio—delivering a more intuitive, scalable, and authoritative digital presence.
Features like subscription management, saved content, and AI-generated audio enhance usability while supporting better indexing, discoverability, and long-term content growth.
Perfect Afternoon rebuilt the platform on WordPress with structured content models, improved taxonomy, optimized page speed, and SEO-ready architecture.
User-Centered Design & Development
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To modernize the EpoxyWorks website, we introduced a structured, visually engaging design that blends scientific precision with editorial flow, creating a clear and professional experience.
We refined the color palette and typography while building a flexible homepage that highlights key content dynamically, giving the editorial team control over visibility and storytelling.
AI-Powered Audio & Interactive Features
Articles can be converted into audio and organized into curated playlists, allowing users to listen on the go and consume information more flexibly. Interactive tools—such as author subscriptions, saved article collections, and streamlined project submissions—create a more personalized experience, making it easier for readers to explore, organize, and engage with EpoxyWorks’ extensive knowledge base.
SEO & Content Migration Strategy
Preserving EpoxyWorks’ search authority was critical. Perfect Afternoon migrated thousands of indexed pages and keywords while maintaining rankings through a disciplined 301 redirect strategy and structured content mapping. The new architecture improves crawlability, internal linking, and content organization—making the extensive epoxy knowledge base easier to navigate while strengthening long-term SEO performance and discoverability.
Resource Hub for Epoxy Enthusiasts
The new EpoxyWorks platform gives Gougeon Brothers a scalable, future-ready digital hub that improves how readers access and engage with technical content. Enhanced navigation, structured content, and AI-powered features create a more intuitive and accessible experience for epoxy enthusiasts worldwide. The rebuild successfully connects the depth of the print publication with a modern digital platform—setting a higher standard for how technical content is delivered and discovered online.
Epoxyworks is now equipped to evolve alongside its growing readership by maintaining SEO strength and integrating forward-thinking features. The result is a seamless, modernized publication that remains a trusted resource for epoxy knowledge.
Clutch Reviews
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